FILMACRS Identity System
This identity was designed for FILMACRS, a small video production team that specializes in music videos. I was approached to give them an identity system and logo, as they had previously been using an undesigned word mark with a default font and no supporting collateral. I chose to make the business card vertical in order to better represent a film strip. The positioning of the letters on the front also serves to suggest the holes in a film strip, without being too literal. The positioning of the word "FILM" also suggests the brackets visible through a camera viewfinder, and with the use of color, the focus is squarely on the camera illustration.
Other than the logo, the main need was for business cards and a letterhead. I wanted to give them a vibrant, striking color palette, and definitely wanted to update their typeface to something that was professional and quirky.
The identity system, expanded to show an envelope, folder, and pens.