Planet Logo Exploration

I was asked by the awesome people at Planet Labs to do quick round of logo concept exploration sketching for their rapidly growing company. They weren't looking for a definitive rebrand, but had been using their current logomark since they were a much smaller company and wanted to see what some other options might look like. The brief was to keep things looking "smart," "hopeful," "fun," and "technical."

These logo sketches are the best examples of a very focused 5 day process wherein I sketched first by hand, and then would quickly translate the worthwhile sketches to digital. I then riffed on each digital sketch with a few related but significantly different versions, and in this way was able to present design that felt fairly polished for sketches. 

I had a blast working on this project because of the client, but also because I like working in such a focused and comprehensive way.